Projection Connection - Projectors canⁱ be the shining star of your next custom digital signageⁱ installation.
By Jef White (SignTech, September 2008)

When J.B Cars, a Jaguar dealership near Milan, Italy, was ready for a digital signage system, it quickly became apparent that a typical LCDⁱ or plasma screenⁱ-based setup wouldn’t do.

The company operates a busy car showroom and wanted the usual benefits digital signage offers, including a display that would allow the business to update its branding and promotional messages regularly, and also produce sharp images from any angle, as the dealership is located in a densely populated, high-traffici area. However, the business also needed to maintain the use of its shop window for car access, even after installing the display system.

The solution was a rear projection signage system that shines its digital message on the window day and night, while allowing the glass to be opened and closed to move vehicles in and out as needed. Projection systems are being employed in more and more custom digital signage applications where traditional flatⁱ-panelⁱ solutions prove impractical or impossible. (For more on this topic, click here)