A growing segment of the ever popular vehicle wrap industry is color change wraps. I’m sure we have all seen or had customers inquire about changing the color of their vehicle, as opposed to wrapping it with graphics. There are a few things that I think are important to understand about this process before jumping in head first. I will discuss each of these in detail.

 

EDUCATION

The first order of business is educating the customer. Many customers that request these types of wraps have little or no experience with wraps. Often their perception of vehicle wraps is paint replacement. This notion canⁱ be challenging to overcome, and later I will discuss some installation tips and techniques that will help. But before that we must explain to a customer what a wrap is and its limitations.

 

Full article by Dustin Shelley available in the February 2010 issue of Sign & Digital Graphics or online in our article archive see: Color Change Wraps