It’s a pretty safe bet that at one time or other anyone in the sign business will be asked about channel letters, if not to make them, at least to recommend someplace to get them. Channeli letters are a distinct sign type and have grown in popularity for one simple reason: they are highly visible.
“Businesses looking for signs don’t always know sign industry terms, but they’ve seen channel letters and come in and describe them,” says Paula Diaco, co-owner of Burlington, Vt.-based Sign*A*Rama of Vermont. Those customers and others, who have seen channel letters on the street, in the movies and many other places, believe channel letters are a viable option that will help call attention to their business.

The full article by Eddie Wieber is available in the February 2010 issue of Sign & Digital Graphics magazine or in the online article archive: Symbiotic Dynamics.