Consider this your crash course in Colorado culture: mountains and local hand-crafted beers. Yes, the Rocky Mountain lifestyle treats you well, and, as it turns out, Colorado’s love of area microbreweries has offered a unique opportunity to the signage industry. Oskar Blues Brewery, a popular beer manufacturer in Lyons, Colo., was opening its second restaurant, Oskar Blues Homemade Liquids &i; Solids, in Longmont, Colo., and needed just the right eye-catching sign that captures its uniquely packaged ales.

BEER CANⁱ SIGN REFLECTS BREWERY’S IMAGE
With kegs as water fountains and beer cans as menu holders, Oskar Blues Homemade Liquids & Solids shows off a distinctive, targeted décor that demands similar outdoor signage, and standing in front of the building was a 68-year-old grain silo. To some, this silo appeared to be just that: a beaten storage tower. But turning that old, worn silo into a towering beer can sign felt instinctive, says Chad Melis of Oskar Blues.

Read the rest of this article in the February 2010 issue of Sign & Digital Graphics magazine or online in our article archive: Beer...CAN!