Not long ago, screen printingⁱ got all of the glory in the world of P.O.P. printing because of that process’s ability to print directly onto the inexpensive rigid substrates that are the mainstay of the point-of-purchase industry. Traditional roll-feed digital printers canⁱ only print onto flexible substrates that have to be mounted later to the rigid stock. That requirement quickly prices itself out of the P.O.P. market that is looking for quick, inexpensive, temporary graphics. However, thanks to recent advances in high quality, high-speed flatbed printers (that can image directly to rigid substrates), and in high-speed digital die cutters, that whole scenario is changing rapidly. So put down those containers of screenⁱ printing ink and let’s look at how a P.O.P. project can be done completely using digital technologies.

Full article by Duane Fast available in the February 2010 issue of Sign &ⁱ; Digital Graphics or online in our article article archive: Automated P.O.P.